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Service Awards Today

Current Trends in
Service Recognition

service-recognition-trend.jpgContinuing in the Guide to Employee Service Awards: We have looked at the History, and the Value of this important type of recognition.

Now we'll look at the how the  Service Recognition Programs of today have grown to be the most widely used type of employee recognition. Many components of service awards have evolved to meet the needs of changing workforce demographics.

Trend Change: the Type of Awards Given

The type of Gifts given for Length Service recognition has evolved. During the Industrial Revolution, it was common to get a Gold Watch either at 25 years of service, or at retirement. That watch was often the only recognition provided for long service. That slowly changed to service awards being given at other milestones, but management still pre-selected the employee's gifts, giving things such as plaques, pins, or a mantel clocks.

Today, the most common type of award is a gift of their choice, where a catalog (and its online equivalent) is presented to the employee - in a service award presentation packet. These allow employees to choose the gift they'll use, prefer, and appreciate!

Trend Change: Service Award Frequency / Intervals

Initially, service recognition was generally only provided after 25 Years of service, or only at retirement.

Today, it is the industry standard to recognize employee milestones beginning at the 5th service anniversary, and then at each five year increment thereafter. Enhanced recognition for retirement is also common today.

Trend Change: adding EARLIER service recognition (1, 2 and 3 years)

The previously stated industry standard service milestones (beginning at 5-years) worked fine until the Generation Y employees came in the work force (born from 1978 to 2000).

The typical Gen Y employee tends to stay at a company for much shorter times, with the average of less than 5 years. (according to the US Dept. of Labor).

Since standard service recognition begins at 5 years, many of these employees were not being recognized, which greatly increased the risk of losing these talented people. Employees want to make a difference in the companies they work for, and expect to be recognized for it. However, if they don’t feel appreciated, they’re very willing to move on.

Today, given these demographic changes, more companies are now offering awards with increasing frequency, adding Early Service Recognition, beginning at 1, 2 and 3 years. According to a recent SHRM survey, 28% of companies now celebrate first year service anniversaries.

Click next to continue reading the Guide to Employee Service Awards 

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